Maine Welcomes You
2025
Creative Direction
Art Direction
Exhibit Design
Graphic Design
Illustration
Copy Writing
An exhibition celebrating Maine’s agricultural heritage
To celebrate the 100th anniversary of The Maine Building at The Big E, the Maine Department of Agriculture, Conservation & Forestry and Real Maine partnered with me to develop a large-scale exhibition showcasing the state’s agricultural heritage. Working closely with stakeholders across Maine's farms, forests, and working waterfronts, I researched and curated the content strategy, I researched and curated the content strategy, identifying key crops, products, and stories to feature throughout the historic historic. My role included exhibition design and architectural mockups, content development, copywriting, hand-drawn illustration, lettering, layout, and prepress production for ten educational panels installed throughout the building. The project culminated in both an immersive interior exhibition and a 200×200" exterior wallscape designed as an evergreen asset that can be reused and adapted for future events, creating a lasting celebration of Maine agriculture for the hundreds of thousands of visitors who attend The Big E each year.